Get started
All comparisons

Comparing providers

AttorneyLogic vs. Martindale-Avvo

Martindale-Avvo, formerly Martindale-Nolo, sells directory profiles on Martindale, Avvo, and Lawyers.com, plus websites, SEO, ads, and pay-per-lead. Here’s how the two compare on price, contract, and who owns your site, with a source for every line about Martindale-Avvo.

See your own site on our designsOur prices

Facts checked October 26, 2026. Terms change and contracts differ by firm, so check yours.

Side by side.

TopicAttorneyLogicMartindale-Avvo
Monthly priceFlat $299 to $899 a month, by plan. Ad spend, if any, is paid to Google directly.Mostly on request: its pricing page says “All pricing available upon request.” Directory profiles are listed from $399 a month.1
Prices on their websiteYes. Every plan and add-on price is on our pricing page.Only the directory profile price.1
ContractMonth to month. Cancel anytime; it ends with the month you’ve paid for.Depends on your agreement. Its FAQ says “many attorneys have annual contracts,” and pay-per-lead can be stopped anytime.2
Setup feeOne time, $995 to $3,500 by plan. Refunded in full within 14 days if your site hasn’t launched.Not published.
Who owns the websiteYou own your domain, pages, posts, and photos.Not stated publicly for its websites.
If you leaveDownload your site and lead history, and we help move your domain.Not stated publicly.

Credit where it’s due

Where Martindale-Avvo is strong

  • Directory reach across Martindale, Avvo, and Lawyers.com, covering 55+ practice areas.2
  • The Martindale name goes back to 1868, and its peer-review ratings are a known credential.3
  • Pay-per-lead can be started and stopped at any time, per its FAQ.2

What firms report

Why some firms look elsewhere

  • Website, SEO, and ad prices are available on request, not published.1
  • Its FAQ says many attorneys have annual contracts.2
  • Its FAQ says it doesn’t reimburse for leads, since leads are vetted before delivery.2

Our honest take

Which one suits your firm?

Martindale-AvvoChoose Martindale-Avvo if directory profiles and peer-review ratings are central to how clients find you.

AttorneyLogicChoose AttorneyLogic if you want your own website as the center, with a published flat price and month-to-month terms. A directory profile can still point to it.

Before you switch

What to get from Martindale-Avvo first.

Ask for these in writing before you give notice. With them, nothing you’ve built gets lost, whoever you move to.

  1. 01Your domain: confirm it is registered in your firm’s name, and get the registrar login.
  2. 02Your Google Business Profile: make sure your firm is the primary owner, not the agency.
  3. 03Google Analytics, Search Console, and any ad accounts: admin access in your firm’s name.
  4. 04A copy of every page, post, attorney bio, and photo, plus a list of every page address on your site.
  5. 05Your agreement’s term, renewal date, and how to give notice.
  6. 06Which directory profiles stay free after you cancel, and which paid placements end.

Moving to us? Your old site stays up until you approve the launch, your email is never touched, every old link is redirected, and anything the switch broke in the first 30 days is fixed free. How switching works

The flat price

One price a month. Month to month.

  • Growth

    $299/month

    $995 setup, once

    For firms ready to grow on purpose.

  • Premium

    $499/month

    $3,500 setup, once

    The full experience, nothing held back.

  • Landmark

    $899/month

    $3,500 setup, once

    For the firm people remember.

The first 10 firms keep a lower founding rate for as long as they stay. See every plan

Questions

Switching from Martindale-Avvo.

Is Martindale-Nolo the same as Martindale-Avvo?

Yes. Internet Brands’ legal services were rebranded Martindale-Avvo in 2018, and its group also includes Nolo, Lawyers.com, Super Lawyers, and, since the end of 2024, FindLaw.

Can I keep my directory profiles and use AttorneyLogic for my website?

Yes. Many firms keep directory profiles and point them to their own website. Your site is where leads are tracked in HQ, whatever directory they came from.

How long are Martindale-Avvo contracts?

Its FAQ says commitment depends on your agreement and that many attorneys have annual contracts. Check yours for the term and renewal date.

How does AttorneyLogic’s price compare?

Ours is a flat monthly price, published on our pricing page, with a one-time setup fee and no annual contract. Martindale-Avvo lists its directory profile from $399 a month and quotes other services on request.

Sources

  1. Martindale-Avvo, Pricing (martindale-avvo.com)
  2. Martindale-Avvo, FAQs (martindale-avvo.com)
  3. Wikipedia, “Internet Brands”

Martindale-Avvo (formerly Martindale-Nolo), part of Internet Brands, is not affiliated with AttorneyLogic, and its name is a trademark of its owner, used here only to compare. Everything said about Martindale-Avvo comes from the public sources above, checked October 26, 2026; reports and reviews are the views of those who wrote them. Prices and terms change, and contracts differ from firm to firm, so read your own agreement. If something here is out of date or wrong, email hello@getattorneylogic.com and we’ll correct it.

Other comparisons: vs. Scorpion · vs. FindLaw · vs. LawLytics · vs. Justia · vs. Juris Digital · vs. Clio Grow

Your next client is searching.

Give them a site worth calling. See yours on a preview address minutes after you sign up.

Get startedTalk to us